AF1 Announces Apparel Partnership with Game One/Under Armour

Arena Football 1 (AF1) is proud to announce a multi-year partnership with Game One and Under Armour as the Official Apparel Providers of Arena Football 1, beginning on January 1, 2026. As a result of this partnership, Game One will outfit all AF1 athletes, coaches, and staff in Under Armour uniforms, performance wear, and sideline apparel for all team activities.

On behalf of the Arena Football One (AF1), this landmark partnership was led by long-time industry executive Jerry Kurz, Mike Kwarta of the AF1 Management Group, and League staff members Gary Compton and Christie McEwen. Their combined efforts and expertise ensured a robust agreement that provides high-quality products, elevates athlete performance, and unifies the league’s brand identity.

The partnership reflects a shared commitment to excellence and innovation—values that define Under Armour, Game One, and the AF1. As Under Armour celebrates its 30th anniversary in 2026, this collaboration highlights the brand’s continued dedication to engineering performance solutions that help athletes perform at their best.

AF1 Commissioner Jeff Fisher praised the partnership, stating “this agreement with Game One and Under Armour is more than a uniform deal, it is a long-term investment in the future of Arena Football One.  Together, we’re building something that will benefit our athletes, fans, and teams for years to come.”

“Game One is excited to join forces with Arena Football One in a partnership built on performance and passion,” said Pat Weber, President & CEO of Game One. “AF1 continues to grow the game in dynamic ways, and together with Under Armour, we’re committed to supporting that momentum through premium products, service, and long-term collaboration.”

In the very near future, fans will see Under Armour merchandise available online and through team retail outlets, offering more opportunities to support their favorite athletes and teams with premium performance products.

ABOUT ARENA FOOTBALL ONE

Arena Football One (AF1) was founded in September of 2024 and completed its inaugural season in 2025.  Now entering its second full season in 2026 with the newly added Oceanside Bombers (San Diego, CA), Michigan Arsenal (Saginaw, MI), and Kentucky Barrels (Northern Kentucky).  The AF1 continues to deliver the fast-paced, high-energy action fans have come to love from Arena Football.  Year One was filled with thrilling games and unforgettable moments, setting the stage for an even bigger and more competitive 2026 season.  For more information, please visit our website. 

ABOUT GAME ONE

Game One is a nationwide team dealer and one-stop shop for premium athletic uniforms, apparel, and more. Existing to inspire and elevate the spirit, identity, and GO power of teams, they understand that the journey of a team is about much more than trophies and wins – it’s about the shared experience of effort and the pride of belonging. Learn more at game-one.com

ABOUT UNDER ARMOUR, INC

Under Armour, Inc., headquartered in Baltimore, Maryland, is a leading inventor, marketer, and distributor of branded athletic performance apparel, footwear, and accessories. Designed to empower human performance, Under Armour’s innovative products and experiences are engineered to make athletes better.  For additional information, please visit https://about.underarmour.com/en/